Websites / Landing Pages

Your website is your digital storefront. It shapes first impressions, answers key questions, and guides customers to take action. At Glass House Strategies, we build websites and landing pages that look polished, load fast, and convert consistently. Every decision we make—structure, copy, visuals, and tracking—is intentional and aligned with your growth goals.

Built to convert, not just to look good

A beautiful site without strategy will underperform. We architect pages to reduce friction and move visitors toward calls, form fills, and bookings. Menus are simple. Messaging is clear. Buttons are obvious. Forms are short and purposeful. The result is a site that is easy to use and designed to win more leads.

Foundation first: structure, speed, and mobile

Performance is non-negotiable. We engineer sites that:

  • Load quickly on all connections

  • Adapt perfectly on mobile, tablet, and desktop

  • Use clean markup and modern frameworks

  • Follow accessibility best practices for inclusive use

Faster pages keep people engaged, improve SEO, and lift conversion rates—especially on mobile.

Memphis, Tennessee and beyond

We serve businesses across Memphis, Collierville, Germantown, Southaven, Olive Branch, and clients throughout the United States and Canada. Local pages, city-specific content, and service-area landing pages help you compete in each market you serve.

Landing pages that focus attention

When you run Google Ads, Meta Ads, TikTok Ads, streaming TV, or email campaigns, a focused landing page outperforms a generic homepage. We build single-objective pages designed for one clear action:

  • Schedule a consultation

  • Request a quote

  • Call your team

  • Download a guide

  • Claim an offer

We remove distractions, align the page to the ad promise, and make the next step obvious. This improves Quality Score, lowers cost per lead, and gives you cleaner data for optimization.

SEO baked in from day one

Visibility matters. We implement technical SEO and on-page SEO from the start:

  • Thoughtful information architecture and internal linking

  • Keyword-aligned headings and copy

  • Optimized titles and descriptions

  • Schema markup for enhanced search results

  • Image compression and descriptive alt text

  • Clean URL structure and fast Core Web Vitals

For local businesses, we align site content with your Google Business Profile, service areas, and reviews strategy to strengthen local rankings and map visibility.

Content that sounds like you

Your website should reflect your voice and values. We interview your team to understand what sets you apart, then write clear, benefit-driven copy that speaks to real customers. We avoid jargon and make sure every section answers a specific question:

  • What do you offer

  • Who is it for

  • Why choose you

  • What happens next

Design that signals trust

Design is more than colors and fonts—it is how trust is communicated. We use:

  • Clean layouts and generous whitespace

  • Consistent brand elements and photography

  • Social proof, testimonials, and case highlights

  • Clear hierarchy so the eye knows where to go next

Forms, calls, and booking that work

Conversion paths should be effortless. We implement:

  • Click-to-call and click-to-text on mobile

  • Short, friction-free forms with clear labels

  • Optional multi-step forms for higher intent

  • Calendar integrations for easy scheduling

  • Thank-you pages that confirm next steps and enable remarketing

Analytics, tracking, and real reporting

You should always know what is working. We install:

  • Privacy-friendly analytics and conversion tracking

  • Goal and event tracking for calls, forms, and clicks

  • UTM standards for campaign clarity

  • Heatmaps and session replays when appropriate

  • A/B testing on headlines, hero sections, and forms

We explain results in plain language and recommend specific changes that move metrics, not vanity numbers.

Content management without the headaches

We build on reliable CMS platforms that are secure, fast, and easy to update. You can add pages, edit copy, swap images, and post blogs without breaking layouts or calling a developer for every change.

Security and reliability

We set up:

  • SSL everywhere

  • Server-level caching and CDN options

  • Routine updates and backups

  • Minimal plugin bloat to reduce risk

  • Hardened configurations to protect your reputation

Scalable architecture for growth

Your site should grow with your business. We plan for future services, location pages, and content hubs so expansion is smooth and cost-effective. When you are ready to add SEO content, service-area clusters, or landing pages, the foundation is ready.

Our process

  1. Discovery
    Goals, audience, offers, and success metrics.

  2. Site map and wireframes
    Clarity before color—flows and layout first.

  3. Design and copy
    Brand-aligned visuals and persuasive messaging.

  4. Build and optimize
    Performance, SEO, accessibility, and QA.

  5. Launch and measure
    Tracking live, baselines set, improvements prioritized.

  6. Iterate
    Test headlines, tighten forms, refine offers, expand content.

What you get with Glass House Strategies

  • A website or landing page built to convert

  • Real SEO fundamentals, not shortcuts

  • Clean design that builds credibility

  • Accurate tracking and reporting

  • A responsive team that acts like an extension of your business

We take your investment seriously. Our work is transparent, strategic, and focused on outcomes.

Ready to upgrade your digital storefront

If you want a site that reflects your professionalism and generates consistent leads, we are ready to help.

Book a free consultation.
Glass House Strategies — Transparent Marketing From The Ground Up.

Frequently Asked Questions

1) How long does a typical website project take, and what do you need from us?
Most small to mid-sized sites launch in weeks, not many months, depending on page count, approvals, and content readiness. We guide you through a simple checklist: brand assets, team photos, service details, testimonials, and any compliance notes. We handle structure, copywriting, design, build, SEO, and tracking, then review together before launch.

2) What is the difference between a website page and a landing page, and when should we use each?
A standard page educates broadly and supports navigation. A landing page is built for one objective tied to a specific campaign. Use website pages for evergreen content like services and about. Use landing pages for ads, promotions, and location-specific offers where message match and focus will raise conversion rates and lower cost per lead.

3) How do you measure success after launch, and what gets improved first? We track calls, form fills, booked appointments, and qualified leads—not just traffic. In the first 30 to 60 days we review heatmaps, scroll depth, and drop-offs to find friction. Common fast wins include stronger hero headlines, fewer form fields, clearer CTAs, mobile-first spacing, and trust elements near calls to action. We then test variations and keep the winners.