Search Engine Marketing / Google Ads

When customers actively search for your product or service, you want to appear first — above your competitors.
That’s where Search Engine Marketing (SEM) and Google Ads come in.

At Glass House Strategies, we build and manage targeted ad campaigns that place your business directly in front of motivated buyers at the exact moment they’re ready to take action.
Whether you’re focused on Memphis, Collierville, Germantown, Southaven, Olive Branch, or any other U.S. market, our job is simple — to make sure the right people find you first.

Fast, precise, and measurable

SEO builds momentum over time, but Google Ads drive results immediately.
With paid search, we can target your audience by:

  • Keywords and search intent

  • Zip code, city, or radius

  • Device type

  • Time of day

  • Gender, income, or interest segments

Every dollar is allocated strategically so your budget focuses on conversions, not wasted clicks.
We continuously monitor performance, adjust bids, and refine ad copy to ensure your campaigns remain efficient and profitable.

Local Service Ad (LSA) Management

In addition to standard Google Ads, we manage Local Service Ads (LSAs) — one of the most effective ways for local businesses to appear at the very top of Google search results.

LSAs display your business name, phone number, reviews, and “Google Guaranteed” badge directly above traditional paid listings. They generate real phone calls and messages from customers ready to book now.

Our LSA management process includes:

  • Full setup and verification of your Google Local Services profile

  • Category and service selection for accurate targeting

  • Review management and reputation building to boost ad placement

  • Ongoing bid and lead optimization

  • Reporting that clearly shows cost per lead and ROI

Whether you’re a service-based business or a multi-location company, LSAs are one of the most powerful tools for local lead generation — and we make sure they work exactly as they should.

The foundation of every campaign

We begin every SEM project with a complete audit of your existing setup and strategy.
We look at:

  • Keyword alignment and search volume

  • Ad copy and landing page performance

  • Conversion tracking accuracy

  • Competitor activity

  • Budget allocation by network and device

From there, we develop a customized campaign structure designed to maximize efficiency and conversions.

Every campaign we build follows best practices — clean account organization, proper match types, negative keywords, and ad extensions that improve visibility and click-through rates.

Landing pages that convert

Sending paid traffic to a generic homepage wastes money.
That’s why we design custom landing pages focused on one clear call-to-action — whether that’s scheduling an appointment, filling out a form, or calling your business directly.

These pages match the ad message, eliminate distractions, and significantly improve conversion rates.
When done right, SEM and optimized landing pages work together like a fine-tuned sales funnel.

Transparent reporting and communication

We believe in full transparency.
Every client receives a detailed performance report showing:

  • Clicks, impressions, and conversions

  • Cost per click and cost per lead

  • Search terms driving traffic

  • Geographic and device performance

  • ROI comparisons month over month

You’ll always know exactly where your investment is going and what it’s producing.
We review data with you regularly, explain what’s working, and outline clear next steps.

Integration with other marketing strategies

Google Ads are most effective when combined with your SEO, social media, and content strategy.
By running both paid and organic efforts simultaneously, we help you dominate search results in multiple positions — building both short-term visibility and long-term credibility.

We also sync your campaigns with Google Business Profile posts, enhanced listings, and display or streaming ads for full-funnel coverage.
This unified approach ensures that every marketing effort supports the others.

What makes Glass House Strategies different

We don’t run cookie-cutter campaigns or outsource your account to overseas teams.
Every campaign is planned, built, and monitored by our in-house marketing specialists.

We take the time to understand your business model, your goals, and your local market before spending a single dollar.
Then, we manage campaigns with daily optimization, not “set it and forget it” automation.

Our philosophy is simple — treat every client’s budget like our own and focus relentlessly on results.

Why businesses choose us

  • Local and national campaign expertise

  • Transparent communication and easy-to-read reports

  • Google-certified specialists managing your account

  • Data-driven bidding and ad testing

  • Integration with LSAs, SEO, and landing pages

  • Proven ROI and continuous improvement

When you partner with Glass House Strategies, you get a marketing team that understands both the art and science of online advertising.

Ready to scale your business with paid search?

If you’re ready to generate more calls, leads, and customers from people actively searching for what you offer, it’s time to put Google Ads and LSAs to work.

Schedule your free consultation today.
Glass House Strategies — Transparent Marketing From The Ground Up.

Frequently Asked Questions

1. What’s the difference between Google Ads and Local Service Ads (LSAs)?
Google Ads appear within the main search results and are charged per click. LSAs appear above all other listings and are charged per lead — meaning you only pay when a real customer calls or messages. LSAs also show your business name, reviews, and a Google Guarantee badge, which helps increase trust and conversions.

2. How much should I budget for Google Ads or LSAs?
Budgets vary by industry and location, but most businesses start between $1,000–$3,000 per month for Google Ads and $500–$2,000 for LSAs. The key is alignment with your revenue goals and lead capacity. We help you establish a budget that balances reach, cost efficiency, and expected ROI.

3. How long does it take to see results from SEM? With paid search, results can begin within days of launch. We often see new leads within the first week. However, optimization takes time. Over the first 60–90 days, we refine targeting, bidding, and ad creative to increase lead quality and lower cost per conversion. Our continuous management ensures long-term performance and scalability.