Display Ads / Geo‑Fencing
Staying visible in today’s digital world requires more than one interaction. Most customers won’t buy after the first click — they need to see your brand multiple times before they act.
That’s where Display Advertising and Geo-Fencing from Glass House Strategies come in.
We design strategic campaigns that keep your business in front of the right audience everywhere they go online — across popular websites, apps, and even while they’re near your physical location. Our goal is simple: to make sure people remember your brand, recognize your message, and choose you when it’s time to buy.
What Display Advertising Really Does
Display ads are the digital equivalent of billboards — only smarter, trackable, and far more targeted.
We create visually compelling banner ads, video displays, and retargeting creatives that appear on reputable websites and mobile apps your potential customers already visit. Whether they’re reading the news, checking the weather, or scrolling through an article, your ad is there — reminding them of your brand at exactly the right time.
Display advertising helps you:
Increase brand awareness and recognition
Stay visible long after someone leaves your website
Reinforce other marketing channels like search and social media
Keep your business top-of-mind during the buying process
It’s not about being everywhere. It’s about being in the right places where attention already exists.
The Power of Geo-Fencing
Geo-Fencing takes display advertising to the next level with location-based precision. Using advanced digital mapping, we create virtual boundaries around specific physical areas — neighborhoods, competitor locations, events, or retail centers.
When someone enters that area with a smartphone, they immediately become part of your targeted audience. From there, we can show your ads across their favorite websites, apps, and social feeds for days or even weeks after their visit.
This strategy is especially powerful for local businesses in Memphis, Collierville, Germantown, Southaven, and Olive Branch, where competition is high and timing matters.
Imagine this: a potential customer visits a competing store or attends a nearby event. Within hours, they’re seeing your ad everywhere they go online — positioning your brand as the smarter, more trustworthy choice.
Precision Targeting Without Wasted Spend
The most effective advertising doesn’t target everyone — it targets the right people.
Our display and geo-fencing campaigns use data-driven targeting to narrow your audience by:
Location and proximity
Age, gender, and interests
Online behaviors and browsing history
Purchase intent and industry
Custom lists of past visitors or customers
We layer multiple data points to ensure every impression has purpose. This level of precision keeps your costs low and your conversions high.
Retargeting: Staying in Front of Interested Buyers
If someone visits your website but doesn’t take action, you don’t have to lose them. Through retargeting, we can continue showing your ads as they browse the web — reminding them about your brand, your services, and your offers.
These subtle reminders often make the difference between a lost visitor and a paying customer. It’s one of the most cost-effective ways to turn interest into conversion.
Smart Creative That Gets Clicks
Design matters. A well-designed display ad stands out in a crowded digital landscape and reinforces your brand message.
Our in-house creative team designs visuals that:
Match your branding, colors, and tone
Use clear calls-to-action that inspire clicks
Highlight key offers or services
Load quickly across all devices
Adapt to multiple ad sizes and placements
Each ad variation is tested for performance so we can refine creative direction based on what’s actually driving results.
Tracking, Analytics, and Full Transparency
At Glass House Strategies, we believe in clear, measurable reporting. You’ll never have to guess how your campaign is performing.
We provide detailed metrics including:
Impressions and clicks
Click-through rates (CTR)
Conversions and cost per acquisition
Geo-target performance
Device and demographic insights
We use this data to make ongoing adjustments — improving your targeting, creative, and budget allocation to ensure your campaign continues to grow stronger over time.
Integrated With Your Full Marketing Strategy
Display and geo-fencing ads work best when they complement your other marketing channels.
We integrate them seamlessly with your:
Google Ads / SEM campaigns for search dominance
Social media advertising to extend your audience reach
SEO and content efforts to strengthen brand awareness
Streaming TV ads for broader top-of-funnel visibility
By connecting these efforts, your brand maintains consistent visibility across all digital touchpoints, maximizing every opportunity for engagement.
Why Businesses Choose Glass House Strategies
We don’t believe in one-size-fits-all marketing. Every display and geo-fencing campaign we build is custom-tailored to your market, your audience, and your goals.
Our clients choose us because we:
Operate with complete transparency and open communication
Deliver detailed performance reporting
Combine creativity with data-driven strategy
Continuously optimize campaigns for efficiency and ROI
Treat every dollar like it’s our own
At Glass House Strategies, our approach is built on the same foundation as all our services — integrity, transparency, and strategy.
Keep Your Brand in Front of the Right People
If you’re ready to increase visibility, reach new customers, and stay top-of-mind where it matters most, display and geo-fencing ads can help your business stand out and scale faster.
Schedule your free consultation today.
Glass House Strategies — Transparent Marketing From The Ground Up.
Frequently Asked Questions
1. What’s the difference between display ads and geo-fencing ads?
Display ads appear on websites and apps based on audience interests or behaviors, while geo-fencing uses GPS technology to target users based on their physical location. Display builds awareness broadly; geo-fencing narrows focus to the exact areas where your ideal customers live, shop, or visit. Most clients benefit from running both strategies together.
2. How do you measure success for display and geo-fencing campaigns?
We measure success by engagement and conversion — not just impressions. Our reports show how many people saw your ads, how many clicked, and most importantly, how many took action (calls, form fills, visits, or purchases). We also analyze cost per lead and compare results across devices and locations to ensure your campaign stays efficient and profitable.
3. How can display and geo-fencing support my other marketing channels?
These campaigns reinforce everything else you’re doing online. For example, if someone clicks your Google Ad or visits your website through social media, display retargeting keeps reminding them of your business afterward. When used alongside SEO, paid search, or streaming TV, they create a multi-touch brand experience that drives higher trust and stronger conversion rates.